SevenOne International and Cinema for Peace Support UNICEF Aid Projects
Munich, April 2, 2007. Proceeds that SevenOne International generates from the international sale of the Sat.1 film Suddenly Gina will go to UNICEF and the Make Poverty History foundation established by scriptwriter Richard Curtis. UNICEF will use the funds in cooperation with the Nelson Mandela Foundation, primarily for the Schools for Africa project. The initiative is building 100,000 schools in Africa and training teachers for them. UNICEF will also use the donated money for assistance projects in Darfur and other war-torn regions.
Cinema for Peace, jointly initiated by Bob Geldof, is a worldwide platform for filmmakers who want to promote humanitarian aid projects with their films. Among the celebrities who support it are Dustin Hoffman, Richard Gere, George Clooney and Richard Curtis. In addition to Make Poverty History, Richard Curtis is also the founder of the Comic Relief foundation, which has already collected more than EUR m 500 for aid projects in Africa. He also conceived Red Nose Day and Live 8 in England.
Suddenly Gina is a remake of the BBC production The Girl in the Café, and is being produced by Sat.1 jointly with Cinema for Peace and Egoli Tossell Film. The original script was by Richard Curtis, who also wrote the screenplays for such worldwide hits as Mr. Bean, Four Weddings and a Funeral, Bridget Joness Diary, Notting Hill and Love Actually. The Girl in the Café won three Emmys and a Golden Globe.
The German version boasts a cast of such domestic and international stars as Catherine Deneuve, Jan Josef Liefers, Julia Jentsch, Iris Berben and Andrea Sawatzki. Theres also a well known team behind the camera: the script is by Martin Rauhaus (The Airlift), Maria von Heland directs, and the camera work and editing will be the responsibility of Gero Steffen (The Airlift) and Patricia Rommel (The Lives of Others, Nowhere in Africa).
Suddenly Gina tells a romantic story against the background of a G8 summit conference, and enjoyably conveys messages to raise audience awareness of problems in the Third World: Laurens M. Wagner, undersecretary to the Minister of Finance and a shy workaholic, falls in love at a café with the unconventional Gina, who accepts his invitation to the G8 summit in Heiligendamm, where she changes not just his life but that of the rest of the bureaucrats meeting there.
Said Jens Richter, Managing Director of SevenOne International: Cinema for Peace is an impressive project. We need high-profile people to apply their influence and financial resources on behalf of a peaceful, just world. Im delighted that we can do our part by distributing Suddenly Gina.
Richard Curtis: "I think it is the responsibility of the artists once in a while to switch on the monitor in our comfortable lives to hear the cry is happening elsewhere abroad. If we can do that - just sometimes remind people that simultaneous with our lives there is a terrible injustice, a terrible suffering. If we don`t do that, television is just wires and lights in a box - and cinema is just a way of selling popcorn and buying humans a new house."
Bob Geldof: Making movies for box office is great, making movies for box office that allow us to think is important.
SevenOne International
SevenOne International is the worldwide programming marketing company of the ProSiebenSat.1 Group. Founded in 2004 and headed by Jens Richter, the company markets productions from Sat.1, ProSieben, kabel eins and N24 in international markets, and also acts as a service provider for third parties. SevenOne International offers an extensive portfolio that currently includes some 1200 hours of programming. It is headquartered in the Munich suburb of Unterföhring.